👋 Hi, my name is Ishani Parekh.
I strive towards creating innovative design solutions to bridge information divides by creating digital content and experiences that are exciting and new, yet seamless and intuitive. My belief in design practice combines design thinking, user research and experience strategy, all with a relentless focus on the user.
Experience
My Design Journey
I have spent the past 5 years closely collaborating with cross-functional teams across a wide range of industries to create impactful digital experiences that meet user and business needs, by leveraging creative, software and strategic expertise.
Senior User Experience Architect
FCB | Mar 2022 - Oct 2023
User Experience Architect
FCB | Oct 2023 - Present
Freelance UX/UI Designer
IshaniDesigns.Co | Jan 2020 - Mar 2022
Clients
Designing For All Audiences
Working across a large breath of industries has allowed me to put myself in the shoes of vastly different users groups and truly create personalized users experiences that are tailored to specific needs.
Process
From Conception to Reality
My UX design process focuses on understanding user needs through research, defining clear goals, and iterating on solutions. I combine user insights with design and development to create intuitive, effective experiences.
Research & Discovery
Conduct research to better understand the user, their needs, pain points and the problems to be solved through interviews, surveys, competitive audits and other research tools.
Definition & Synthesis
Synthesize research findings to define the core problem, user personas and key objectives. Establish design goals, user flows and key requirements to create a foundational blueprint.
Design & Development
Create wireframes, prototypes and visual mockups based on the defined requirements. Utilize an iterative approach and user testing to refine, and work with developers to execute.